The Loch Ness Centre

A Monster Project

Having undergone a £1.5 million transformation courtesy of new owners Continuum Attractions, The Loch Ness Centre in Drumnadrochit required a marketing and positioning strategy to support its relaunch. Avian were commissioned alongside sister company Ginger to create a marketing strategy and creative campaign to make noise in the lead up to the opening. The campaign looked to inspire intrigue and mystery with its teasing approach with abstract visual suggestions of Nessie. The creative used engaging CGI animation and custom image generation to paint a picture of Loch Ness and its Legendary Story.

Services:

– Brand Development
– Marketing