SP Automation & Robotics
Creative with Special Purpose
Avian were originally tasked with creating a brand for a new division of the SP proposition.
Following initial consideration and qualified market research it became clear that the established company name was misleading and that a new master brand architecture was needed. Working hand in hand with a core team within SP we repositioned the company with a new naming structure and creative execution. The result was a reinvigorated brand and a future proof sub-brand platform that will bring continuity across subsequent new service lines.
Avian developed the new company name, SP Automation & Robotics to clearly communicate the client’s service and product proposition. As part of the revised brand architecture a new sub brand ‘Elements’ was created. This provided a distinct sub-brand and marketing direction to facilitate the company’s move into the provision of entry level collaborative robotic solutions.
